How to Create a Trustworthy Brand with Heidi Grant Halvorson

“How do we create the perception of trust?” That is the million dollar questions for individuals and brands alike. And it’s a central question addressed in Heidi Grant Halvorson’s new book No One Understands You and What to Do About It. I couldn’t wait to talk to this successful social psychologist speaker and author about trust, perception, first impressions, and everything in between on this week’s episode of the podcast.

About Heidi Grant Halvorson

Heidi Grant Halvorson is a social psychologist who researches, writes, and speaks about the science of motivation. She is the author of the new book No One Understands You and What To Do About It, as well the national best-seller Nine Things Successful People Do Differently. She is also Associate Director of Columbia Business School’s Motivation Science Center, and a frequent contributor to Fast Company, Harvard Business Review, and Business Insider.

Heidi is a member of the American Psychological Association, the Association for Psychological Science, and the Society for Personality and Social Psychology, and was recently elected to the highly selective Society for Experimental Social Psychology. She received her PhD in social psychology from Columbia University.

As We Wrap …

Recently Andrea D. Smith tweeted after listening to last week’s interview with Siegel+Gale’s David Srere saying that she “loved it.” Thanks Andrea! We love hearing that.

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

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Until next week, I’ll see you on the Internet!

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