How I Built This with Guy Raz Title Nine: Missy Park (October 2021)
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Apr 7, 2025 
Missy Park, founder and CEO of Title IX, shares her inspiring journey from a college basketball player to the creator of a $100 million women's sportswear brand. She lovingly recounts the challenges of launching her mail-order catalog in 1989, driven by her frustration with ill-fitting athletic apparel. Missy reflects on Title IX's pivotal role in shaping women's sports and her unique approach to business, focusing on incremental successes and customer loyalty. With humor and heart, she emphasizes the need for representation in athletic gear, as well as the broader impacts of her $1 million donation to women's soccer.
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Youthful Confidence
- Missy Park and Guy Raz encourage young entrepreneurs.
- Naivety and confidence are valuable assets in starting a business.
Manufacturer Foresight
- Missy Park leveraged the foresight of manufacturers anticipating a women's market.
- She sourced products from those willing to take a chance on her small startup.
Authentic Marketing
- Missy Park's first catalog featured authentic photos of women athletes.
- These were her friends, showcasing a genuine connection to her target audience.
