Leveraging AI

272 | Win more business: Build Personalized, High-Impact Proposals with AI with Susan Frew

10 snips
Mar 3, 2026
Susan Frew, serial entrepreneur and keynote speaker focused on usable AI, shares her practical AI-powered sales and proposal system. She explains turning meeting recordings into strategic insights. She shows how to generate branded, media-rich proposals and personalized avatar videos in minutes. She outlines combining tools like NotebookLM, HeyGen and Descript to move faster and win more business.
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ADVICE

Replace Documents With Branded Interactive Proposals

  • Do build personalized, dynamic web-based proposals instead of static PDFs or Word docs.
  • Susan and Isar create branded Gamma pages with infographics and videos to deliver proposals in under an hour for higher conversion.
ADVICE

Turn Meeting Recordings Into Proposal Inputs

  • Do transcribe and analyze meeting recordings to capture exact client language and pain points.
  • Susan uses Descript or Google AI Studio to pull meeting transcripts and body-language cues to craft highly tailored proposals.
INSIGHT

Use Client Language To Boost Persuasion

  • Insight: Capturing the client's exact phrasing raises proposal relevance and persuasiveness.
  • Isar notes AI can rephrase those words into polished proposals in 30 seconds versus hours of manual work.
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