David Brandenberger, “Propaganda State in Crisis: Soviet Ideology, Indoctrination, and Terror under Stalin” (Yale UP, 2011)

Though most people would rightly consider capitalists to be the founders and masters of the science of “marketing,” communists had to try their hands at it as well. In the Soviet Union, they had a particularly “hard sell.” The Party promised freedom, peace, and prosperity; it delivered oppression, war, and...

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