The UnNoticed Entrepreneur A Qnary can tell you how much you should tweet!
Trailer for the full episode here
Qnary and the BE Center for Global Communications (a shared initiative between Emerson College and The Blanquerna School of Communications), assert that the digital reputations of key executives should no longer be seen as mere window-dressing. In a report they said that reputations they should be considered as essential company assets that can be leveraged as part of a powerful and communicative business practice: one that has the potential to reach diverse groups in important, engaging ways.
Founder and Chairman Bant Breen is on the show talking about how Qnary, and some findings from their research including that in Asia people who follow an executive on social media are 2x more likely to purchase from that company, and that its possible to post too much to social media.
Bant and I talk about the technology platform which works by the symbiotic process between people and technology, including machine learning. They generate more content than the NYT! We also talk pricing, it's less than US$1,000 per month, and solves a problem across all social media channels.
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Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars
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