The Rise and Rise of Secondhand Fashion

We’re all secondhand shoppers these days. But where? How? And more importantly, why?

Online marketplace platforms have grown exponentially (making billionaires of some of the founders in the process) but there’s also a surge happening IRL, where the indie dealers hold the power. And the more niche the better.

In this episode we’re exploring how preloved fashion is booming in physical spaces, and in particular the new-style, curated vintage and archive fashion markets. Is it about sustainability or status, or both? Subcultures, nostalgia, a yearning for authenticity in our increasingly disconnected world, sheer fun - it all comes into play.

Also covered: What’s with the curated obsession? Don’t we love a rummage anymore? What’s driving new gen uptake? Could we be seeing a backlash against fake AI vibes? What are the dealers looking for? Is it okay to haggle? Also, has decluttering fallen out of favour? Is it more about restyling what’s already in your wardrobe? SO MANY QUESTIONS! We’ve got answers.

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