The Punk Rock MBA JERIS JOHNSON: The Cold TRUTH About Record Labels
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Nov 13, 2023 
Jeris Johnson, a musician known for his viral TikTok presence and diverse sound, shares his insights after leaving 300 Entertainment to embrace independence. He discusses the complexities of the music industry, including the fleeting nature of fame and the challenges artists face with streaming finances. Jeris touches on the importance of authenticity, balancing personal identity with public perception, and the excitement of releasing music on his own terms. His journey highlights the struggles and triumphs of navigating a DIY career in today's music landscape.
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Prioritize Art And Brand Over Chasing Virality
- Do focus on making great art and building a consistent brand instead of chasing viral sounds on TikTok.
- Let fans make a song or part of a song go viral when you have the right song and a developed brand.
A Distinct Sound Accelerates Growth
- A clear, unique sound helps audiences instantly recognize an artist and scale success faster.
- Spreading across too many styles early can prevent you from developing that recognizable identity.
Why He Warned Against Signing To Labels
- Jeris posted a video titled "why you should never sign to record label" to explain his year-long absence and label struggles.
- He described label delays, shifting priorities, and how corporate turnover slowed his releases.