Financial Advisor Success Ep 150: Getting Unstuck And Re-Aligning Fees To Build The Solo Advisory Firm You Want with Tanya Nichols
Nov 12, 2019
Tanya Nichols, founder of Align Financial who helps near-retirement women align money and life, shares her journey from wirehouse advisor to independent practice owner. She discusses reframing planning into a one-page plan, standardizing and raising fees, managing client surges, avoiding burnout, and using community and coaching to find courage and design the firm she wants.
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Name The Elephant And Reframe Plans
- When client behavior contradicts stated goals, name the elephant and reframe the plan to match true priorities.
- Example: If retirement is stated but money repeatedly helps an adult child, propose a 'support your son' plan instead of forcing retirement assumptions.
Standardize Processes To Scale Service
- Institutionalize processes so the firm can operate without constant advisor judgment and avoid ad-hoc, legacy fee quirks.
- Tanya standardized processes to move from personalized exceptions to repeatable systems that free her to focus on client conversations.
Coaching Community Sparked Rapid Launch
- A growth-minded coaching community catalyzed Tanya to leave her firm and open Align Financial within weeks after attending a retreat.
- The community provided examples and permission, turning long deliberation into rapid action: office and brand rolled out in 90 days.