Infinite Loops Alex Lieberman — On Voice, Unicorns & Intrinsic Motivation (EP.192)
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Dec 7, 2023 
Alex Lieberman, Co-founder of Morning Brew, discusses how hiring a Voice Editor contributed to Morning Brew's success, spotting a writing unicorn, following intrinsic motivation, the flaws in the interview process, the concept of arbitrage, stepping out of the CEO role, rewriting internal stories, building a personal media company for executives, and the power to change the world.
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Two Quick Writing Tests
- Write so a fifth grader can understand it to prove clarity and mastery.
- Cover your name and see if the piece could be written by anyone else to test for specificity.
Talent Plus Practice Determines Ceiling
- Everyone can improve writing with practice, but some people have higher innate ceilings.
- Training moves people toward their ceiling; exceptional writers combine curiosity and natural intuition.
Contract-To-Full-Time Trials
- Hire contractors on real projects as a trial before full-time offers to validate fit.
- Make interview processes long enough to let candidates self-select and show persistence.