Lab Coat Agents Podcast

Episode 288 - How Jessica Lentz Runs a Three Hour Real Estate Workday With 30M to 40M in Annual Production

Nov 26, 2025
In this conversation with Jessica Lentz, a top real estate agent in Colorado, she reveals her secret to a productive three-hour workday while managing $30M to $40M annually. Jessica discusses her structured morning routine, the importance of daily client updates, and her innovative Monday email template. She sets clear boundaries, rarely works weekends, and explains her unique approach to buyer expectations and communication. With insights on lead generation and systems, Jessica showcases how agents can streamline their workload while maintaining high performance.
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ADVICE

Skip Routine Open Houses

  • Avoid open houses as a default; explain low ROI and include the policy in the listing agreement.
  • Jessica refuses routine open houses and will staff one only if scheduled seven days ahead.
ADVICE

Be The Calm In A Crisis

  • Tell clients not to panic and provide calm problem-solving instead of emotional reactions.
  • Jessica reassures sellers that unless she’s panicking, there’s likely a solution she will present after assessing the issue.
ADVICE

Protect Weekends With Showing Rules

  • Protect weekends and require 24-hour notice for showings; use showing agents so clients' needs aren't blocked.
  • Jessica rarely works weekends and ensures clients can still access homes through agents if needed.
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