Front Burner CBC President Marie-Philippe Bouchard
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Oct 16, 2025 Marie-Philippe Bouchard, the President and CEO of CBC/Radio-Canada, shares her insights after nearly a year in her role. She reveals findings from her listening tour, emphasizing the need for diverse perspectives to bridge the trust gap with Canadians, especially conservatives. Bouchard discusses how to improve representation, the role of local reporting, and the balance between news and entertainment. She also tackles challenges around funding, audience engagement, and adapting to technology, all while envisioning a revitalized CBC for the future.
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Embed Reporters Where Audiences Are
- Establish reporter teams in places where CBC lacks presence to deliver local service.
- Place content on platforms people use rather than only building traditional stations.
Trust Gap And Discovery Problem
- Polling shows a larger trust gap between conservatives and liberals toward CBC than for other outlets.
- Bouchard says regaining trust starts with listening and improving discovery on global platforms.
Be Consistently Diverse Across Platforms
- Increase consistent inclusion of diverse points of view across platforms, not just during elections.
- Connect meaningfully with audiences on at least one or two platforms they use most.