EP. 86 The Heart Knows Things The Spreadsheet Doesn’t

Judson Kauffman, former Navy SEAL and multi-time entrepreneur (Exbellum, Desert Door, Terradepth and more) has turned his business experiences into a way to help others find their greatness.  Judson has spent most of his life trusting his intuition and the times where he hasn’t, he has found himself misaligned with what he was put on this planet for.  He says that the heart knows things the spreadsheet doesn’t and if we’re able to tune into that intuition, we can be far more successful and more importantly, happy.  “Playing it safe” can prevent us from finding out what makes each of us special and as a coach he helps folks push beyond their point of comfort, to find that meaning.  Judson believes that the most important thing you can do before starting any business is pressure test your co-founders and align on values.  The “Anti-Resume” is what determines the character of people and values can be the difference between failure and success.  In the end, we all must enter into the darkness and learn who we are.  Once we know that, we then must find peace with ourselves and as Judson states “Love Ourselves”.  If we can do that, we will not only be authentic but drive an attraction that the world won’t be able to resist.

Learn more about Judson: www.judsonkauffman.com

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