
CNLP 180 | William Vanderbloemen on How to Gain a Competitive Advantage by Creating An Amazing Culture Staff and Volunteers Won't Want to Leave
15 snips
Feb 20, 2018 William Vanderbloemen, founder and CEO of Vanderbloemen Search Group and author of Culture Wins, offers a quick look at building irresistible workplace culture. He covers defining team values together, embedding values across hiring and rewards, and cheap high-impact culture moves. Stories include hiring for fit, rituals that reinforce values, and why culture investments pay off.
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Culture Requires Intentional Time Investment
- Investing time to codify team cultural values is the foundational investment every organization needs.
- William Vanderbloemen says shutting down work to build values costs time but prevents far greater downstream cultural drift.
Start Values With 'When We're At Our Best'
- Ask, “When we're at our best, what do we do that's common to us but uncommon to others?” to surface real cultural values.
- Use team stories of peak performance to identify descriptive, not just aspirational, values.
Interview For Cultural Fit Daily
- Hire and interview for cultural fit by testing live behaviors, not just skills.
- William Vanderbloemen recommends intentional interview moments (texts, late replies) to reveal responsiveness.








