Spotify: A Product Story 10: In pursuit of the perfect session - a DJ just for you
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Feb 21, 2024 Unveil the story behind Spotify's AI DJ, a personalized experience using generative AI technology. From the challenges of creating a bespoke DJ to selecting the Voice of Spotify, discover the journey of AI DJ from conception to launch.
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Test Weekly With LowStakes Demos
- Run very frequent, low‑stakes user tests to surface confusion quickly and iterate weekly.
- Ziad Sultan mandated dogfooding AI DJ with weekly demos that deliberately aimed to fail fast and learn.
Tell Users When Something Is AI
- Be explicit about novel tech when the downside is small; tell users it's an AI.
- The team chose to have the DJ say it's an AI and found users reacted with curiosity and delight, not rejection.
Let The DJ Take Credit For Curation
- Giving the DJ credit for curation created trust and curiosity, increasing willingness to try new music.
- Changing the script from explaining mechanics to owning the selection led users to listen to whole songs they wouldn't have otherwise.