Buyers and Builders 30 Add-Ons in 48 Months | Luis Reyes of IBV
Jan 29, 2026
Luis Reyes, founder and CEO of Iberian Ventures, a roll-up operator in fire safety with roots in SaaS and consulting. He discusses completing 30+ acquisitions in four years. Topics include his buy-and-build thesis, the 100-day integration playbook, building proprietary AI workflows for operations, and sourcing and underwriting dozens of SME deals across Europe.
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From Rural Mexico To European Roll-Up
- Luis Reyes moved from rural Mexico to the US tech scene, built a startup, joined Google and McKinsey, then relocated to Spain to start Iberian Ventures.
- He and two partners began acquiring fragmented Spanish SMEs to build a fire-safety roll-up focused on hands-on integration.
Why Fire Safety Fits A Roll-Up
- Fire safety was chosen because it has regulated, recurring, cash-generative services with fragmented local providers.
- These sectors fetch higher multiples in other markets and offer durable capital deployment opportunities when consolidated.
Validate Before You Fundraise
- Validate the model with your own money and a small pilot before fundraising widely.
- Use an operating proof-of-concept to raise from family offices instead of selling on pitch decks alone.