The SaaS app that you use on the WP Builds website to enter the competitions is called Viral Loops and today we have Savvas Zortikis on to speak about it.The idea behind viral marketing is that you offer something that people want and you ask them for their email in return. Well, that's all pretty standard stuff that we've all known about since 1995! The word 'viral' is used here because of the fact that your entrants are encouraged to share your offer because if they do, they increase their own chance of winning. The more you share, the more you're likely to walk away with the prize.
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