Marketing Against The Grain How to Rank #1 on Google in 2026 (The 6-Step SEO Playbook)
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Apr 30, 2026 A six-step framework for creating content search engines and AI cannot copy. How to turn proprietary data, firsthand experience, and a clear point of view into non-commodity content. Practical examples show specificity, original evidence, and an LLM-proof test. A free grader tool and tips for scaling the framework across blogs, landing pages, and newsletters.
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Apply The Six Checkpoints To Content
- Use six checkpoints to make content non-commodity: proprietary evidence, firsthand experience, specificity, point of view, LLM-resistance, and information gain.
- Kipp lists these explicitly and says they are the framework to beat AI-generated competitors.
Running Store Wear Analysis Example
- A running store used a 402-mile wear analysis of a customer's Brooks Ghost 15s with photos and millimeter measurements.
- That proprietary, photo-backed detail is something ChatGPT cannot fabricate and makes the article non-commodity.
Publish Firsthand Experience With Media
- Share firsthand experiences like 'I did' or 'I built' with unique media (video, photos) to create content others can't replicate.
- Kipp urges using personal stories such as crawling a sewer line and posting videos to prove originality.