Behind the Money

Finale: The collapse of India’s $22bn tech star

9 snips
Apr 1, 2026
Chris Kay, Mumbai bureau chief at the Financial Times, traces Byju’s meteoric rise and dramatic collapse. He covers courtroom testimony, missing millions from a $1.2bn loan, allegations of witness tampering, and the fallout for India’s tech funding and corporate governance.
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ANECDOTE

Stadium Math Shows Fueled Byju’s Early Growth

  • Baiju Ravindran built fame by hosting packed live “maths shows” in stadiums that turned tutoring into large-scale performances.
  • He scaled from tutoring friends to stadiums, which later fed demand for his 2015 freemium learning app used across school levels.
INSIGHT

Pandemic Boom Made Byju’s A Household Name

  • The pandemic turned Byju’s into a household brand as remote schooling spiked usage and the company spent heavily on marketing and national cricket sponsorships.
  • Massive visibility plus freemium-to-subscription pricing pushed rapid user growth and investor attention during 2020–2022.
INSIGHT

Buy And Build Spree Fueled Global Push

  • Byju’s executed an aggressive acquisition spree, buying ~20 companies and taking a $1.2bn US term loan to fund global expansion.
  • This leveraged, buy-and-build strategy amplified scale quickly but increased exposure to financing and integration risk.
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