BNW - Will Ahmed Preview

Evgeny Lebedev is joined by Will Ahmed, founder and CEO of WHOOP, to explore recovery, sleep, and why “you can’t manage what you don’t measure.” Will shares how overtraining as a Harvard athlete led him to build a wearable focused not on steps, but on the missing piece of performance: how ready your body actually is.

He explains what WHOOP tracks - sleep quality, strain, heart rate variability (HRV), recovery, and stress. Will dives into why seven hours in bed can still mean poor sleep, how REM and deep sleep drive real restoration, and why consistency of bedtime and wake time often matters more than raw hours.

Will and Evgeny get practical on what moves the needle, address the criticism that wearables can create anxiety - and how to use metrics as a tool, not a verdict.

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