Bloomberg Business of Sports New York City FC CEO Brad Sims on the World Cup
Apr 10, 2026
Brad Sims, CEO of New York City FC, talks stadium topping-out, commercial plans and World Cup activations. Ann Liguori, award-winning golf broadcaster, previews the Masters and potential breakthrough stories. Randall Williams, Bloomberg sports business reporter, breaks down women’s college hoops, the WNBA draft and league business dynamics.
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Topping Out Marked Construction Milestone
- Brad Sims described the topping-out ceremony as the moment the final highest steel beam is placed signaling heavy construction completion.
- He credited the union workforce for progress despite a harsh winter and said the stadium remains on pace to open spring 2027.
Commercial Buildout Runs Parallel With Construction
- New York City FC is finalizing commercial partnerships while staging phased premium hospitality sales ahead of general season-ticket release.
- They announced Legends for food and beverage and plan 10–12 founding partners, with retail partner news coming next quarter.
Stadium Already Has 'Wow' Factor
- Brad Sims said the stadium already looks and feels like a stadium from inside and outside, and airline passengers at LaGuardia are filming it from the right-side windows.
- He described personal visits where each trip shows visible progress and a 360 view from the future pitch creates a 'wow' moment.