093: Creating an Authentic Brand with Lauryn and Michael of The Skinny Confidential

Jul 1, 2018

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ADVICE

Define Roles Before You Join Forces

Define clear roles when working with a partner to avoid stepping on each other's toes.
Decide who owns creative vs. business responsibilities and respect those boundaries daily.

ADVICE

Schedule Full Shut-Offs Regularly

Schedule regular complete shut-off times (they use one to two Sundays a month) to recharge.
Use silence and shared low-key activities to reconnect without talking shop.

ANECDOTE

Early Scrapbooks Laid A Storytelling Foundation

Lauryn describes making scrapbooks as a child and blogging through storytelling early.
She credits lifelong storytelling for building her brand taste and voice.

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Social media can be daunting but it's the most powerful tool we have to share our message, create businesses and connect with others.

In this episode, I sat down with wife and husband duo Lauryn Evarts and Michael Bosstick of The Skinny Confidential to discuss all things working with your partner and building a brand.

We discuss: -How to balance work and life when working with your partner -How to authentically show up on Instagram -Building your personal brand -Instagram stories—worth it or waste of time?

If you're interested in building a thriving personal brand, this episode is for you!

Check out Lauryn's blog theskinnyconfidential.com @theskinnyconfidential.

Be part of a community that supports you discovering your dharma in Rose Gold Goddesses, the sacred sisterhood collective with community, content, creativity and so much more — learn more about rosegoldgoddesses.com.

Get 35% off your order of Youveda supplements at youveda.com with code "sahara"

Intro + Outro Music: Silent Ganges by Maneesh de Moor

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