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548. Riding the AI Wave with Sam Richter

Jan 15, 2026
Sam Richter, a keynote speaker and sales intelligence pioneer, shares his expertise on practical AI applications. He reveals how automating one repetitive task in his presentations gave him an extra week each year. Sam discusses the difference between traditional and generative AI and introduces his GUIDE framework to reduce AI hallucinations. Listeners will learn about using custom GPTs for personalized experiences and how retail companies can quickly optimize staffing using AI. This episode is all about amplifying human potential through intelligent automation.
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ADVICE

Ask AI To Write Your Prompt

  • If you can't craft a precise prompt, ask the model to be the world's best prompt writer and produce a detailed prompt for you.
  • Use that generated prompt as your input to get more accurate outputs and fewer hallucinations.
ADVICE

Try Multiple LLMs And Pay For Pro

  • Learn and try multiple LLMs (ChatGPT, Claude, Gemini, Copilot, Perplexity) because each excels at different tasks.
  • Subscribe to pro tiers if you need fewer limits; the cost pays off quickly if you use them strategically.
ADVICE

Automate Repetitive Work With Custom GPTs

  • Create custom GPTs (or agents) for repetitive tasks so you only type the goal and let the persona, delivery, and environment be preconfigured.
  • Test and iterate the custom GPT until it reliably produces the exact output you need.
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