Dive Club 🤿 Josh Puckett - Crafting interfaces with uncommon care
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Mar 12, 2026 Josh Puckett, product designer and founder of Interfacecraft with nearly two decades at Wealthfront and Dropbox. He talks about making onboarding feel special with a playable library card, crafting tactile, fidgetable interactions, building parametric playgrounds for generative graphics, and using storyboards plus AI to prototype rich, curious interfaces.
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Give A Tangible Token During Onboarding
- Use a tactile, co-creative onboarding object to reward early buyers and drive shareability.
- Josh gave purchasers customizable library cards they could sign or draw, which encouraged people to spend minutes perfecting signatures and then share them on social media.
Use Parametric Playgrounds To Explore Variation
- Parametric tools let you explore huge visual variation quickly instead of hand-crafting many assets.
- Josh built a playground (later BowKit) driven by wave functions and random seeds to generate many card graphics fast.
Prompt For Intent Then Tune With Sliders
- Tell AI the intent in plain terms rather than exact math and then tune controls visually.
- Josh prompts for a grid whose item opacities follow a wave and asks for sliders for rows, items, opacities, frequency, amplitude and a color palette to iterate quickly.