Trigger Strategy is now Tentacles 009: Using Pitch Provocations to poke the market - Part 3
12 snips
Jan 16, 2024 Dive into the art of crafting pitch provocations swiftly and effectively, emphasizing the importance of time management and audience engagement. Discover the stark contrast in how venture capitalists and startups view failure and what it means for innovation in the fashion industry. Explore experimental market testing methods that allow for rapid feedback and iteration, while encouraging honest experimentation. Learn how genuine feedback can transform product development and strategies for engaging the market in meaningful ways.
AI Snips
Chapters
Transcript
Episode notes
Shittty First Drafts
- Pitch provocations are like shitty first drafts of your business direction.
- Focus on the core promise and market validation, not detailed plans.
Rapid Provocation Creation
- Tom created eight pitch provocations in an hour for a project on narrative-based sentences.
- He shared them with eight people who contacted him after a social media post.
Write for One Person
- Write pitch provocations for a specific person, not a generic audience.
- This improves clarity and focus, similar to how David Ogilvy wrote copy.