Is Agile Coaching a Waste of Money?

Around the world, software organizations are desperately trying to improve how their teams build and deliver software. Companies will hire herds of “wise sage” coaches to bring them out of the Dark Ages but are often disappointed when nothing extraordinary happens. Despite pouring loads of money into coaching efforts, their applications still fail to perform, their customers are still not having their needs met, and it still takes forever to get an idea to become reality. This project is 50% over budget, that one has missed three delivery dates now, and nothing seems to be going as planned. While all this is going on, agile coaches are hard at work “making the world a better place.”

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