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Varun Badhwar is the CEO of Endor Labs, his third startup. He previously founded CipherCloud and RedLock, which were acquired by Lookout and Palo Alto Networks respectively.

After the SolarWinds attack, Varun recognized the vulnerability of open-source software and set out to find a solution. He founded Endor Labs to help developers understand the risks of using open-source software, enabling them to make informed decisions.

In this episode, you will learn the following:
1. Why Varun sets expectations of his new hire sales team to become certified on both the demo and also the pitch within 2 weeks
2. Varun’s brilliant reframing of the SBOM (software bill of materials) concept
3. The importance of building a brand and creating content to engage audiences



Resources:
Varun Badhwar
Endor Labs 

Sponsor:
This episode was brought to you by IT-Harvest. 

With over 3,200 vendors in cybersecurity, it is hard to keep track of all the latest developments as well as researching and analyzing categories and subcategories…that’s where the IT-Harvest cybersecurity platform comes in.  

IT-Harvest is the first and only research platform dedicated to cybersecurity. And it’s run by Richard Stiennon who has done it all in cybersecurity. Find out more by going to salesbluebird.com/research.

Other episodes you'll enjoy:
Top 8 reasons why great sales people leave

5 steps to ramp new sellers when you have no enablement and no time

Unlocking Data Protection with Paul Lewis, CEO of Calamu

Action:
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