Scale Up With Nick Bradley

Selling Your Business For Maximum Value - With John Warrillow

Sep 29, 2021
John Warrillow, author and founder of The Value Builder System, helps entrepreneurs build businesses that sell for more. He explores why recurring revenue, documented processes, and selling few products to many customers boost value. He also covers timing, avoiding earn-outs, platform dependence risks, and how to position a company to command higher multiples.
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INSIGHT

Recurring Revenue Is The New Valuation Driver

  • Recurring revenue now commands premium valuations because buyers value predictable, long-lived cash flows over one-off transactions.
  • John Warrillow contrasts the old pay-per-download model with today's subscription economy and car-wash and SaaS examples to show the shift.
ADVICE

Use The Eight Value Drivers To Double Multiples

  • Use the Value Builder System's eight drivers to identify and improve value levers that materially raise multiples.
  • John notes companies typically trade ~3.5x profit but scoring 90+ in the system correlates to ~7.1x pre-tax profit.
INSIGHT

Deep Differentiation Creates Acquisition Economics

  • Monopoly control (deep differentiation) makes acquisition cheaper than competing and can command outsized multiples.
  • Example: a payroll niche for au pairs grew to $9M and sold for $54M because it was uniquely valuable to Care.com.
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