unSILOed with Greg LaBlanc

559. Modeling Persuasion and Connectivity: From Pandemics to Finance feat. Adam Kucharski

Jun 27, 2025
Adam Kucharski, a professor at the London School of Hygiene and Tropical Medicine, shares insights on the evolving nature of 'proof' in various fields, from mathematics to medicine. He discusses how simulation and probabilistic approaches have gained acceptance, especially highlighted during the COVID-19 pandemic. Adam connects principles of epidemiology to finance and marketing, revealing how contagion theories influence decision-making in multiple domains. The conversation also touches on the ethical dilemmas of data use, cybersecurity, and the vulnerabilities in centralized digital infrastructures.
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ADVICE

Model to Focus Data Collection

  • Use models to identify knowledge gaps and prioritize data collection.
  • Iteratively update models as new data fills critical uncertainties.
ANECDOTE

Ronald Ross's Epidemiology Legacy

  • Ronald Ross pioneered epidemiological modeling showing mosquito control could stop malaria spread.
  • He conceived a "theory of happenings" describing dependent events spreading in networks, foundational for epidemics and ideas.
INSIGHT

Contagion Insight Gained in 2008

  • The 2008 financial crisis revealed contagion risks in interconnected systems previously overlooked.
  • Stability perceptions delayed adoption of network contagion models in finance until crises exposed vulnerabilities.
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