Lee Iacocca was a level 4 leader: effective in running the company but often more committed to self-aggrandizement than the sustained future of the institution. Darwin Smith the little-known former head of Kimberly-Clark was a level 5 leader. James Collins author of Built to Last: Successful Habits of Visionary Companies and the forthcoming book Good to Great explained the difference at a Wharton Leadership Conference earlier this month.
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