Spotify: A Product Story

05: When your winning bet becomes your losing bet

23 snips
Apr 7, 2021
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ADVICE

Stop Being Attached To The Status Quo

  • Do zoom out from first principles regularly to avoid staying attached to what you do well but shouldn't.
  • Emil's ops team provisioned data centers reactively instead of moving to cloud, which held back company-wide feature development.
ANECDOTE

Early Cloud Migration Failed Then Later Succeeded

  • Emil attempted an early cloud migration for recommendation compute and it failed: it was too slow and too expensive.
  • That experience convinced Spotify to continue building in-house for years until cloud matured and priorities shifted.
ADVICE

Plan For Two Years Of Parallel Complexity

  • Prepare for long, expensive parallel-run migrations: expect doubled cost, doubled work, and increased complexity.
  • Daniel prioritized the cloud move despite orders of magnitude provisioning during the overlap period.
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