Small Business PR 3 Reasons Why Your PR Efforts are Not Working
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They say the definition of insanity is doing the same thing over and over again but expecting a different result. And if you haven’t landed the number of features, media placements, and coverage that you dream of accomplishing for yourself–this episode is for you.
Today, I’m breaking down the 3 reasons why your PR efforts are not working. If you’ve tried to pitch your way into news segments, magazine articles, or podcasts to no success, this episode is a great place to start if you want to start seeing your story and your business in your favorite publications ASAP.
Tune in as I break down the 3 biggest PR mistakes business owners and entrepreneurs commonly make. I’ll also share what to do instead so you can start seeing more media opportunities open up for you. Whether you’ve tried reaching out on HARO, sent a couple of DMs to journalists on Instagram, or have just dreamed of one day seeing your business featured on Oprah, Allure, or any major publication… the tips I share in this episode will help you kickstart your PR efforts like a pro.
Topics We Discuss in this Episode:
- How to troubleshoot and improve your pitches
- How to start seeing PR opportunities all year round
- Why you shouldn’t rewrite an entire pitch to land more press
- Why knowing relevant news and seasonal trends is important
- Why every “no” is an opportunity to turn it into a “yes”
- How PR and media coverage helps you serve more people
- Why learning great PR pitching practices is a $10,000/hr skill
Resources Mentioned:
- Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou
P.S. If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass.
Additional Resources:
I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!).
Go to gloriachoupr.com/masterclass to watch for free!