
Squawk on the Street SOTS 2nd Hour: PepsiCo CEO Reacts to Earnings, PayPal Names New CEO, Private Credit Pulls Back 2/3/26
Feb 3, 2026
Ramon Laguarta, PepsiCo CEO known for steering the company through portfolio transformation, discusses the Q4 beat and U.S. momentum. He talks pricing moves including selective cuts, food innovations and relaunches, and how consumer choices and Hispanic mobility shifts are shaping demand. He also explains why PepsiCo keeps an integrated food-and-drink model and highlights transformation optimism.
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Use Targeted Price Cuts To Win Back Shoppers
- Invest in selective price cuts and right-priced packs to regain affordability and increase purchase frequency.
- Combine pricing moves with extra shelf space to amplify growth returns, Laguarta advises.
Integration Over Full Refranchising
- PepsiCo will pursue nuanced go-to-market and supply chain solutions rather than a wholesale refranchising.
- Laguarta argues integrating food and beverage supply creates efficiency advantages unique to PepsiCo.
Polarized Consumer Demand
- Laguarta describes the U.S. consumer as stable but polarized: wealthier households drive spending while middle/lower incomes remain stretched.
- He says tailored affordability solutions can keep price-sensitive consumers within PepsiCo's brands.

