Whoop's CPO on What Ironman Training Revealed About Building Companies

Silicon Valley legend Ed Baker, CPO at WHOOP and ex growth chief at FB and Uber, is our guest on this episode of Traction.

Ed helped Facebook cross one billion monthly active users, joining after scaling and selling his 25-million-user startup, Friendly, to the company.

He then became VP of Product and Growth at Uber, where he set weekly trips as the north-star metric and helped take the company's valuation from $17 billion to about $70 billion during his tenure.

In 2017, Ed left Uber to rebuild his health. Within six months, he transformed himself into an elite triathlete and went on to win his first Ironman. Along the way, he became deeply focused on recovery, sleep, and performance data.

In this episode, Ed shares how he applies the same systems thinking to business, athletics, and life. You will learn:

• What does elite performance look like
• How to scale without burning out
• Why recovery is a leadership advantage
• Choosing a north star metric for your business and your body
• Using wearable data and AI to stay in the game longer
• Building teams that execute without destroying your health

Whether you are scaling a startup or pushing your personal limits, this conversation offers a blueprint for achieving extraordinary growth without sacrificing well-being.