Build a Better Agency Podcast Episode 519 The Power of Thoughtful Client Engagement with Jamie Shibley
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Sep 14, 2025 Jamie Shibley, founder of The Expressory, brings two decades of corporate IT and ecommerce expertise to the discussion on client engagement. She delves into the shift from transactional to meaningful relationships, emphasizing the desire of clients to feel valued. Jamie shares powerful strategies like thoughtful gifting and emotional storytelling to enhance client loyalty. Listeners will uncover the importance of personal touches, overcoming common engagement barriers, and the transformative impact of nurturing genuine connections throughout the client journey.
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Nurture Clients A Few Times A Year
- For existing clients, plan a few intentional touches per year to acknowledge progress or effort.
- Show you know their goals and struggles so they feel seen and become advocates.
Give Thoughtfully, Not Branded Swag
- Use gifts or 'gives' that communicate you see the recipient, not branded promotional junk.
- Thoughtful, relevant giving increases retention and willingness to recommend your agency.
Use Strategic Storylines For Giving
- Use one of six strategic storylines (e.g., shared experience, transition, milestones) to guide what you give and say.
- Mapping a storyline makes gifting and messages feel relevant and spark relationship stories.
