The Game with Alex Hormozi

Part 10: Affiliates and Partners | $100M Leads Book

209 snips
Aug 19, 2023
Discover the secrets to scaling your business using affiliates and partners. Learn strategies for selecting the right affiliates and creating compelling offers. Explore how to launch and activate these partnerships for maximum impact. Real-life case studies demonstrate effective collaboration techniques. Find out how product incentives can outperform cash rewards and keep affiliates motivated. Plus, gain insights into building valuable connections and boosting lead generation while sharing knowledge. This is a must-listen for budding entrepreneurs!
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ADVICE

Crafting Affiliate Offers

  • Craft affiliate offers like any other offer: call out the audience, showcase value, and include a call to action.
  • Offer a new income stream to incentivize potential affiliates, highlighting benefits like increased earnings and lead generation.
ADVICE

Qualifying Affiliates

  • Qualify potential affiliates by requiring investment: time, money, or product usage, preferably money.
  • The more they invest, the more committed they become. Bulk purchases increase affiliate success and revenue.
ADVICE

Rewarding Affiliates

  • Reward affiliates for desired actions, like new and repeat customers, with tiered payouts based on performance.
  • Consider paying with product, valuing it at retail while costing you wholesale, especially at lower tiers.
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