Leading a Marketing Team Through Change and Telling Great Stories with Ed Breault of Aprimo

Ed Breault serves as the Chief Marketing Officer at Aprimo and hosts the Marketing Cheat Code podcast. His impressive tenure of 17 years at Aprimo has seen the company through numerous product changes, phases, and chapters, including the recent launch of Aprimo Generative AI, which integrates ChatGPT. Throughout his marketing leadership journey, Ed has remained committed to the art of
storytelling. Before joining Aprimo, he worked in nuclear energy and as a consultant, learning the valuable of confronting business head-on.

1:24 Conversation with Ed
2:25 Integration with Chat GPT
8:10 Ed’s career path
13:30 Company culture
14:38 Consulting
18:26 Commercial storytelling
21:50 Who do we want to be
25:34 Re-humanize Your Business
26:50 Brand VS demand
29:58 Outro

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