The Rollup How Visa Is Dominating The Digital Asset Card Market | Joshua Moss
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Apr 30, 2026 Joshua Moss, who leads Visa’s stablecoin product strategy, explains how Visa embeds stablecoins and blockchain into payments. He covers Visa’s massive scale, the $6T B2B opportunity, stablecoin settlement and pre‑funding, stablecoin‑linked cards and UX, multi‑chain interoperability versus corporate chains, and treasury flows enabling 24/7 payouts.
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The $6 Trillion B2B Opportunity
- Only ~1% of on‑chain stablecoin volume is payments today while 99% is trading.
- Moss estimates a $6 trillion B2B opportunity in high‑friction cross‑border corridors where stablecoins can reduce correspondent banking costs.
How Rain Uses Visa Stablecoin Settlement
- Visa's stablecoin settlement lets issuers like Rain send USDC to Visa to fulfill settlement obligations instead of converting back to fiat.
- Moss says this reduces mint/burn and correspondent banking costs and enables 24/7 settlement.
Cards Make Stablecoins Spendable Everywhere
- Stablecoin link cards keep consumer UX unchanged while enabling wallets to spend on Visa's 200M merchants.
- Merchants see fiat BAU; Visa handles conversion so wallets need no extra checkout flow.
