The AI in Business Podcast Turning Market Shifts into Field Action for Medtech Commercial Teams - with Mike Monovoukas & Alex Wakefield of AcuityMD
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Mar 13, 2026 Alex Wakefield, CRO at AcuityMD, brings medtech commercial ops and field rep effectiveness expertise. Mike Monovoukas, CEO and co-founder, blends real-world healthcare data with AI insights. They discuss market and field signals that matter, how reps capture insights today, operationalizing AI into voice-driven workflows, and where leaders should invest to boost rep effectiveness and efficiency.
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CRMs Leave Companies Blind To Real-Time Market Shifts
- CRMs are rear-view systems that rely on manual entry and tell you what happened instead of what will happen next.
- Mike Monovoukas highlights this limits proactivity because external market signals are scattered and not connected to reps in real time.
External Market Signals Determine Commercial Success
- External market signals like physician moves, ASC migration, reimbursement and competitor activity drive sales outcomes but live outside company systems.
- Mike Monovoukas stresses these signals are scattered across formats and must be accurately connected to the rep to be actionable.
Field Reps Hold Unused Strategic Market Intelligence
- Field reps are a rich source of real-time market intelligence but current collection methods (weekly forms, notes) miss fluid context.
- Mike Monovoukas notes reps observe the tip of the spear yet their insights rarely scale into strategy because collection is burdensome.