Masters of Scale

Inside the business of hosting the Super Bowl

10 snips
Feb 19, 2026
Zaileen Janmohamed, CEO of the Bay Area Host Committee who brings major sporting events to the region, discusses orchestrating back-to-back big games. She talks operations and coordinating dozens of agencies. She explains building a permanent nonprofit to sustain regional benefits. She highlights measuring success across communities and showcasing Bay Area tech and innovation.
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ANECDOTE

From Zero To First Hire

  • Zaileen joined as employee number one with a board and bylaws but no funding, only seed support from local teams.
  • She used that seed to hire, secure office space, and immediately bring on agencies for comms and legal help.
INSIGHT

Politics Trumps Logistics Here

  • Hosting major events in the Bay Area is uniquely political because nine counties and many stakeholders rarely centralize.
  • That fragmentation means convening and diplomacy are as critical as operations for success.
ANECDOTE

Thrown Into A Super Bowl Bid

  • Zaileen walked into her first board meeting expecting World Cup planning and instead got a sudden Super Bowl bid directive.
  • She had six to eight weeks to assemble a bid with no prior Super Bowl bid experience.
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