This Week in Startups Why VCs care about ownership percentage + Flowcarbon CEO Dana Gibber | E1581
Oct 9, 2022
Dana Gibber, CEO and co-founder of Flowcarbon, delves into her journey with the company, which focuses on blockchain solutions for carbon credits. She discusses how this technology enhances the verification process in carbon markets, addressing issues of transparency and efficiency. The conversation highlights the evolution of opinions on carbon offsets, the importance of blue carbon initiatives, and Flowcarbon's innovative revenue strategies. Gibber also shares how the company plans to navigate the complexities of the carbon offset market.
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Voluntary vs. Compliance Markets
- The voluntary carbon market differs from compliance markets (like cap-and-trade).
- Corporate participation is driven by ESG commitments, investor pressure, and consumer expectations, not regulation.
Market Challenges
- Historically, the voluntary carbon market struggled with inflated baselines, double-counting of credits, and opaque pricing.
- Flowcarbon aims to solve these issues using blockchain technology.
Tokenization Solution
- Flowcarbon tokenizes carbon credits, creating a transparent, liquid market.
- This allows retail investors and SMBs to participate, potentially scaling the market.