Bonus content: Rochelle Humes on how she built 'My Little Coco'

This Morning presenter, and former Saturdays singer, Rochelle Humes launched her baby hair and skincare business 'My Little Coco' just as the Covid-19 pandemic swept the world.

We talk to Rochelle about:

• Why entering business was harder than breaking into showbiz
• The learning curve she faced, including an early challenge by Chanel over the word "Coco"
• Why she partnered with Boots to get her products on their shelves

This is a cut down episode of Rochelle's How to be a CEO interview: click here to listen to the full thing https://podfollow.com/how-to-be-a-ceo

For more business news, interviews and analysis go to standard.co.uk/business

This podcast was recorded at the Treehouse London Hotel.

Hosted on Acast. See acast.com/privacy for more information.