Marketing Made Simple

#91: Donald Miller RETURNS—How to Build a Great Sales Funnel Step-by-Step

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Mar 15, 2023
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INSIGHT

Growth Planning Prevents Business Failure

  • Aggressively planning to double revenue reduces the risk of business failure over time.
  • Growth systems and predictable processes let companies scale without depending on the founder.
ADVICE

Make Your Website An Elevator Pitch

  • Wireframe your website as an elevator pitch that answers: what you offer, how life improves, and how to buy it.
  • Put clear buy actions (e.g., Buy Now, Schedule a Call) visibly top-right and center with a standout color.
ADVICE

Header: Offer, Benefit, Call-To-Action

  • Structure the landing page header to state the offer, benefit, and a direct call-to-action with a prominent button.
  • Use clear action language like "Buy now" or "Schedule an appointment" rather than vague phrases.
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