Ever since Netflix launched its online video rental service in 1999 conventional wisdom has suggested that the clock was ticking on its business model. First there were worries that Blockbuster would squash Netflix. Then it was Wal-Mart’s DVD rental service which Netflix absorbed in a partnership arrangement last year. Today Netflix is under fire from movie download services offered by powerhouses such as Amazon.com and Apple. Looking ahead what kind of sequel is likely for Netflix?
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