The Dentalpreneur Podcast w/ Dr. Mark Costes 2420: The Entrepreneur Who Made Going to the Dentist Feel Like Disneyland
Jan 9, 2026
Dr. Kami Hoss, an innovative orthodontist and founder of The Super Dentists and Supermouth, shares his journey from a single practice to dominating the San Diego market with a playful twist. He covers the creation of engaging superhero themes and entertainment to attract families. Dr. Hoss dives into his revolutionary Supermouth oral care line, emphasizing science-backed, microbiome-friendly solutions. With nearly 300 patents, he explains how his products aim to reshape perceptions of dental health among kids, making oral care fun and effective.
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Storytelling Drives Long-Term Loyalty
- Kami credits storytelling and emotional connection, not just clinical skill, for scaling to a 24% pediatric market share in San Diego.
- He models patient loyalty on Disney's emotional storytelling rather than commodity dental marketing.
Use Scale To Fund Experience
- Design high-volume, multi-chair locations to afford premium technology and experiential features while keeping per-case costs down.
- Use scale to fund entertainment and education that change patient perception of dental visits.
Theme-Park Office Experience
- Super Dentists installed slides, ice cream trucks, and characters so kids often cry because they don't want to leave.
- They also run school programs and partner with museums to reach 30,000 children annually.
