Creating buzz about your business | Kit Newell, Hive Mind Mead

What do you do when people won’t pay a sustainable price for the high quality product you’ve worked so hard to produce? How do you get started in your career and find your passion? The co-founder of Hive Mind Mead tells all.

Kit Newell, co-founder of the Great Taste Award-winning honey drinks brand, shares how his career in advertising and design prepared him for entrepreneurship - and the key skills that helped him build a business stocked in over 50 M&S stores.

Listen now to hear all about: 

• The journey from advertising, design and product management to an award-winning ‘modern mead’ business
• How (and why) Hive Mind pivoted from high-quality honey to a modern honey-based drinks business
• The interplay between intuition and analytics, and the main thing Kit would do differently if the business started again
• How they’ve built the business, adding stockists and distribution, and what Kit spends most of his time doing
• Why they found themselves listening to heavy metal till sunrise four or five nights a week?

 

🔗 Explore Hive Mind Mead and buy online: hivemindmead.com

 

🛒 Find them in M&S (until end of September): See locations

--

Thanks for listening.

Curious Business is here to bring you insights, experiences and ideas from founders, leaders and experts to help you think differently about your business and its marketing.

My name is Stephen Morris and I help start-ups and scale-ups get momentum in their marketing and pipeline.

Like to know more? Book a discovery call:
https://www.curiousbusiness.co.uk/discovery/

Or sign-up to 'The Prompt' my monthly newsletter:
https://www.curiousbusiness.co.uk/signup/

If you'd like to talk about how podcasts can build reach, enhance authority and fuel your pipeline, visit:
www.curiousbusiness.co.uk.