
Vivowire The Science of Better Work, ft. Bruce Daisley
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Apr 2, 2026 Bruce Daisley, bestselling author and workplace culture expert, shares stories from Google and Twitter and why culture often outperforms strategy. He discusses rebuilding psychological safety after layoffs and how friendships and small rituals boost engagement. He also covers cutting meetings to reduce burnout and how AI and hybrid work reshape team dynamics.
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Culture First Magazine Outperformed Profit Obsessed Rival
- Bruce Daisley recounts an early job comparison where his culture-first magazine outperformed a profit-obsessed competitor.
- That real-world A/B experience convinced him culture can drive profitability, growth, and speed of execution.
Tech Firms Aren't Culture Experts By Default
- Bruce says tech firms don't hold a monopoly on great culture and often don't have all the answers.
- His Google and Twitter experience showed culture is participative and can be built from the ground up in smaller teams.
Psychological Safety Comes From We Ness Not Policies
- Psychological safety emerges from a shared social identity or 'we-ness', not just top-down fixes.
- Job cuts damage trust by creating a schism between leaders and workers, reducing candid communication and safety.





