183: How Mondelez International is achieving growth through innovation with Sopheon

In this episode, Stefan meets Norberto Chaclin, who is currently leading the Global Bakery Research, Development and Quality team at Mondelez International. 

Mondelez International are behind some of the most well-known brands in snacks. Oreo, Belvita, Ritz and Cadbury’s just to name a few. The business has a significant growth aspiration to bring their brands to new markets and to new consumers and they do this through global innovation. In the global bakery research and development part of the business, Norberto and his team find themselves dealing with hundreds of innovation projects across the globe at any one time. 

Tracking and measuring the success and impact of these projects is fundamental to the business being able to achieve the growth plans and the management of this on a global scale  is a complex, demanding, diverse and  fast-paced challenge.

Norberto describes how Mondelez International has transitioned to create and implement a powerful data infrastructure that enables Mondelez International to track, analyse, measure and react to the success of global innovation projects - all through a collaborative, successful partnership with Sopheon.