The StoryBrand Podcast #19: Ryan Deiss—The Digital Marketing Strategy Your Business Needs [Part 1]
May 10, 2021
Ryan Deiss, CEO of DigitalMarketer, dives into the vital components of a successful digital marketing strategy. He emphasizes starting with the sale in mind and optimizing every step of the customer journey. Deiss advises focusing on proven channels before exploring new ones like TikTok. He draws parallels between farmer's market tactics and digital funnels while encouraging businesses to define their target audience and desired actions. Plus, he shares tips on crafting entry offers that convert browsers into customers.
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Optimize Backwards From The Sale
- Start with the sale and work backwards to find the steps that create that sale.
- Optimize each step in the existing sales channel before adding new channels.
Scale What Already Works
- Expand within channels that already work before testing new ones.
- Drive more people into the existing sales motion rather than chasing every new tactic.
Start With A Narrow 'Who'
- Define your ideal customer ('who') before scaling online.
- Target the smallest, most aware market segment first and expand outward.