How Every Builds Content as an AI-Native Company with Katie Parrott

In this episode of Content, Briefly, Eric Doty sits down with Katie Parrott, staff writer and AI editorial lead at Every, to talk about what it actually looks like to build AI into a content workflow from the ground up.

Katie walks through how her role has evolved from building a personal AI style guide into creating editorial tools for the whole Every team. She shares the details of her writing setup, including a custom Claude Code plugin with a full production pipeline from brainstorming to review, complete with a cast of AI reviewers that pressure-test her drafts from different angles. She also talks about Margo, her OpenClaw-powered personal agent that manages her calendar, triages deadlines, and handles the repetitive "paper cuts" that slow creative work down.

The conversation covers how Every thinks about content strategy as an AI-native media company, why their "movement first" editorial approach starts with what the team is learning rather than what keywords are trending, and how guides built around genuinely original concepts are driving some of their strongest content performance. Katie also shares practical advice for content marketers earlier in their AI journey, starting with one deceptively simple tip: ask the AI to interview you.

This episode is sponsored by uSERP. Mention Superpath when you book your strategy call at userp.io, and they'll add five bonus high-authority link placements to your first month on top of your package.

Useful Links:

Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/

Follow Katie on LinkedIn: https://www.linkedin.com/in/katieparrott/

Katie's website: https://katieparrott.com/

Every: https://every.to/

Working Overtime (Katie's column): https://every.to/working-overtime

I Hired ChatGPT as My Career Coach: https://every.to/working-overtime/i-hired-chatgpt-as-my-career-coach

I Taught Claude Every's Standards. It Taught Me Mine: https://every.to/working-overtime/i-taught-claude-every-s-standards-it-taught-me-mine

How to Build an AI Style Guide: https://every.to/guides/how-to-build-an-ai-style-guide

AI Style Guide: https://every.to/guides/ai-style-guide

OpenClaw:https://openclaw.com