Engineering Advice You Didn't Ask For

S02E06 - Interview with Product Management Expert David Pereira

7 snips
Nov 6, 2024
David Pereira, a product management expert with over a decade of experience, shares insights into the crucial relationship between product and engineering roles. He discusses the importance of influencing without authority and setting context to prevent overengineering. Pereira introduces the 'three amigos' model and emphasizes effective communication strategies. He critiques the overuse of A/B testing for minor changes and stresses the significance of aligning incentives and measuring outcomes to ensure product success.
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ADVICE

Make Stakeholders Feel Context Switching Cost

  • Make senior stakeholders feel the cost of context switching by a simple timed exercise.
  • Use that visceral demonstration to negotiate priority changes more realistically.
ADVICE

Document Trio Expectations Upfront

  • Run an expectations workshop with the product trio to document mutual commitments and gaps upfront.
  • Revisit the document when things drift and use it to realign quickly.
ADVICE

Measure By Stage And Work Backwards

  • Choose metrics appropriate to the product stage and work backwards to leading indicators.
  • Share target growth so engineering can design infrastructure for expected scale.
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